According to foucault, in the past the formation of discourse required to follow the discursive regularities and structures. In addition, he indicated that Knowledge is generated and constructed through different disciplines that are established groups of discourse that comprise what can become objects of knowledge and enunciating subject, who has authority to speak about them. Nowadays, the emerging of social media provides opportunity for people free to say just anything, whenever they like or wherever they want. Individualized social web users could be a travel expert that can be seen as reliable for his/her audiences to speak about the topic. The user generated content of social web can also establish and develop more trust than tradition commercial web. Social media allow individual to sustain social interaction with a large and diverse network of contacts. For instance, traveler can share their travel experiences with their friends, family, and even strangers by posting their photos, blogs, and videos. The developing of social media facilitated communication that can generate knowledge through collaboration on the web world widely. Focault pointed out that “a regular linguistic construction is not required in order to form a statement” (p.86). Thus, the unstructured information and conversations produced by social web users can communicate, document and preserve knowledge.
In order to produce messages easily interpretation and to make suitable form for its participants, communication and representation play important role in semiotics. The major notation in semiotics is the sign making including signifiers (the form) and signified (the meaning). The concept of denotation relates to the signified that an image denotes something to communicate with participants. In our society, we use a variety of visual signs to represent and communication. The meaning of visual sign may be interpreted or constructed differently across culture. However, a sign may also have common meaning in different culture such as the signs of restrooms. For instance, when I traveled to Italy, even though I do not know Italian language, I could easily find the restroom by finding the sign. In addition, when we travel to a tourist attraction, we always look for the monument in the local host. The monument is designed to convey historical information and to communicate about important events or figures from the past.
In our society, we use a variety of visual signs to represent and communication. The meaning of visual sign may be interpreted or constructed differently across culture. However, a sign may also have common meaning in different culture such as the signs of restrooms. For instance, when I traveled to Italy, even though I do not know Italian language, I could easily find the restroom by finding the sign. In addition, when we travel to a tourist attraction, we always look for the monument in the local host. The monument is designed to convey historical information and to communicate about important events or figures from the past."> In leisure, the concept of place identity holds that places provide the source of self-identification and places have meaning to the people who value the relationship to the places. According to William (2002) “we chosen leisure place not merely because they are useful for leisure, but to convey the sense of who we are” (p.353). The monument can communicate with people about historical information and provide symbolic meaning for a place. Thus, expanding from Foucault’s idea of sign, signified, and signifier, our group chose to develop a Scavenger Hunt for this assignment. We would like tosee how the sign and monument of Clemson Campus denotes something to communicate with our participants.
Looking at the architecture and infrastructure of Clemson's campuse, the Scavenger hunt acts to expose the instability and maluability of language and meaning. Our hope is that a richer "statement" will emerge with the results found from each groups findings.
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