Ulmer's Ch1-2

Ulmer, introduced the terms of “mystory” and “internet invention” indicating that the new technologies might affect our daily life, working field, family, and community and that we can use the internet to communicate personal memory with all the institutions of society. The first step to develop mystory is to search for personal wide image and use wide scope image to produce meaning by assessing how a feeling evoked by an image, what image reveals about the world and how the world works (p.10). In addition, in order to generate the image of wide scope, the “emerAgency” is a useful tool that propose to use digital networking and internet as invention bank to develop wide image in specialized disciplinary and public policy arenas.

Mystroy can be divided into four different institutional discourses as a popcycle that includes family that one enters oral culture, community that one enter literacy, entertainment that one enter “electracy”, and career that one enter specialized disciplinary. “Popcycle” refer to "the ensemble of discourses into which members of a society are 'interpellated that is social and psychological process of identity construction occurs through four dominant institution: Career, Family, Entertainment, and Community” (24-25).

In addition, Ulmer also talked about Image and how the images become a method in designing mystory and supporting a new order of thought and expression. She also mentioned how to connect an emotional meaning to an image for generating felt. I was wondering how do I connect image to emotional feeling and what my wide image could be. I begin to thinking about where I come from and looking for images representing Taiwanese’s national culture.

Taiwan Indigenous. Today, because of government intervention and education, there is increasing interest in Taiwan's aboriginal culture. Facial tattooing is an old cultural tradition of the Taiwan's aboriginal culture. Facial tattoos also served as symbols of honor in aboriginal, for example for men who were skilled in headhunting, whjavascript:void(0)ile in women they represented virtue. The aboriginal lived in tribes, and their clothes signified tribal authority.









Yin & Yang
The concepts of Yin Yang indicating the union and harmony of opposites has existed long time in Eastern philosophy. The influences of yinyang are easy to observe in Eastern culture, but its conceptual meanings are hard to define. Yin yang is a dynamic balance of all things, and harmonized structure in Chinese society.

Rettberg Ch 4-7

Blog and participatory media provide opportunities for people to publish and broadcast their ideas, ongoing events, and tell stories. In the Ch.4, Rettberg discussed the issue whether blogging is journalism or not. She mentioned that the difference between journalists and bloggers is that journalism is reliable and objective depending on institutional credibility and blogger is subjective, emotional and independent relying on personal authenticity. However Pew researchers stated that “bloggers engage in practices associated with journalism: directly quoting sources, fact checking , posting corrections , receiving permission to post copyright material and linking to original source materials out of the blog” (cited from Rettberg p.88). Generally speaking, bloggers obey the most of the regulations of journalism. Furthermore, Rettberg asserted that “ how could a individual writer with not credentials be more than a professional trained journalist wiring for a well established publications with a staff of editors and fact checkers and not least , a reputation to protect?” (p.92). Thus, we need to rethink about the legitimate definitions of journalists and bloggers.

Further, Rettberg pointed out that the primary function of blogging is not to report the fact but to present the reflection of reality. Bloggers use participatory media to share their feeling on current events, make connections with the same interests of others, discourse their opinions about occurrence regardless the geographical boundaries. In the book, Rettberg mentioned the boundary between fiction and deception using the examples of kaycee Nicole and lonelygirlIe which were not explicitly announced as fictional blogs but turn out to be fiction. The fictional characters in both cases are interpreted as being real and the participants are truly believed their fictional world. Sometimes viewers and readers developed their trust on the basis of their perceptions of bloggers’ sincerity. If the narrative structure of a blog is unauthentic, the readers and viewers will become rage and loss their trust on the blog.

In addition, Rettberg argued that blogs can be used as a marketing tool to promote products, to improve customer relationship, and to establish a presence on the web environment. Some Bloggers can share and exchange the idea on certain products and provide up to date information and links to make money. Rettberg stated that the role of commercial blogging in corporation’s marketing strategies is to maintain trust with their reader for branding and customer relations. Bloggers employed the advertisements on blogs, micropatronage, and sponsored posts to generate incomes. From customer point of view, commercial blogs provide some useful customer feedback on specific products and services, especially for new customers. When we want to make travel arrangement, we usually look at trip advisor to find traveler’s review and opinions.

blogging Ch 1-3

Reference:avtecmedia.com/.../credit-union-blog-design/

Blog has emerged a new social network medium to document personal daily life, disseminate information like a personal blog, diary like blog or topic driven blog. As stated by Rettberg (2009)”Blog are remarkable for combining aspects of both dissemination and dialogue” (P.36). Blog has greatly influence the way people communicate with each other. Blogger and reader can exchange the idea on certain topic and share up to date information regardless the geographic distance and boundaries. In the book, Rettberg also argued that the technology determined social trend and shaped cultural developments. The technology influenced on the way in which we live and allow more dialogue in a cheaper and extensive distribution way. Blog was developed to accommodate the need of social interactions and also be used as bridges between social groups. The links between blog can designate that bloggers know each other, and sharing information. Rettberg also pointed out that the purpose of developing social networks of blogs is not only for information gathering but also family ties, a common job. Following the links of blog, people can see a scheme of a social network and an interest of social group. Furthermore, Rettberg indicated that due to the characteristic of blog and social networking cites, the readers can access the information that bloggers posted in a different context and it raised the concern of privacy issue in the online medium.


Reference:itc.blogs.com/mind2/2007/03/blogging_by_edd.html